My path sits at the intersection of several worlds:

business, client relationships, sales, communication, and experience.

It taught me one essential thing: brands don’t lack ideas — they often lack clarity, consistency, and perspective.

That’s where I come in.

With an outside eye that is both strategic and intuitive, to help brands make the right choices, at the right time.

I deeply believe that “premium” can’t be declared — it has to be felt. I’ve never been to a place whose name included “ classy” that was that very thing (and neither have you, am I wrong ?).

I choose to build strong brands through:

* attention to detail

* the quality of the relationship (ours and yours)

* consistency between promise and lived experience

* the ability to do less, but better

I favour thoughtful approaches, well-owned decisions, and collaborations rooted in trust, truthfulness, honesty and kindness.

I work with only a few brands at a time, so I can be fully involved and immersed.

Every engagement is designed bespoke, depending on the context, the brand’s pace, and its ambitions.

There is no universal formula — only frameworks tailored to each situation and individuals.

My role isn’t to impose a vision, but to help the brand clarify its own, and translate it faithfully and coherently into the experience. Don’t get me wrong though, I will have opinions because that’s also why I am here for!

I work with founders and teams who are:

* demanding (because I am)

* open to being challenged (because I am)

* attentive to meaning as much as to results (because I am)

I’m not the right fit for:

* rushed project

* purely opportunistic approaches

* brands looking for off-the-shelf solutions

This positioning is intentional. It ensures healthy, committed, long-term collaborations.